What is considered a good readership percent for an employee newsletter?
T.B.
telecommunications industry
High readership numbers don't hold the same importance for internal publications as they do in consumer media where advertising rates are based on captured eyeballs. Justify your newsletter effort as contributing to the overall results for an initiative you communicate, instead of merely counting the percentage of employees who claim to read it. Even if not everyone reads your publication, opinion leaders likely will, and they will talk about it in the workplace.
We are going to revamp our employee magazine. What is your recommendation on finding the best industry publications as samples? I was going to call some other companies and ask to do an exchange.
L.H.
energy company
Calling other companies is fine. Remember, though, that what works at another company is not necessarily what's best for your company. Take a strategic approach. What are the important issues and objectives for your management and employees specifically? Build a publication from that foundation.
I'm looking for ideas for manager communications programs to emphasize their roles as communicators.
C.M.
insurance industry
For a variety of reasons, managers sometimes resist communication training or support. Find out what managers do think they need help in. If you learn, for example, that managers say they are having trouble with employee retention, then provide them with ways communication can help with employee retention. Call it "employee retention tips" instead of "communication tips." Address your quick question to:
info@rosencom.com
View slides from Sheri Rosen's presentation to Dallas/IABC in March
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